Content & Blog Writing

What is the most important element of a company’s website? Is it snappy design, high-quality images, or fast loading speed? While these are all important factors, it is your website’s content – the text and information that appears on the various pages of your site – that is considered one of the most important elements of any business’s website. Fast loading speed can stop visitors from going elsewhere before your page finishes loading, and good quality images and professional website design can make a good first impression. But it is your website’s content that will keep visitors on your site for longer, encouraging them to learn more about your business and the products and services you offer.

YOUR CUSTOMERS RELY ON YOUR WEBSITE CONTENT TO MAKE PURCHASING DECISIONS

When someone visits a company’s website they are midway through the decision-making process. Not only are they deciding whether to purchase the goods or services you offer, but they are also deciding between you and your competitors. People in the middle of making a decision are hungry for information, and it is your website’s content that will give them the information they need to choose your company over your competitors.

Imagine you’re considering installing artificial turf in your backyard and you have some questions about the installation process; how much it’s going to cost, and how long the process will take. Your Google search for “artificial turf near me” brings up three local providers. The first listing simply has a business address and a mobile number with no website. You quickly disregard that business and look at the other listings – both of which include a website. The first is a one-page site featuring a slideshow of various types of artificial turf installation. Below the slideshow are dot points listing the benefits of artificial turf, followed by the company’s name, email address, business address, phone number, and an urge to “Contact us today!”

The second website also includes some high-quality images and the company’s contact information on the front page, just like the first site. But this site also includes a menu with links to various other pages on their site. One page details the installation process from start to finish. Another page is a quote calculator, allowing you to input the dimensions of your backyard area and choose between different types of turf, giving you a rough estimate of the cost of your installation while seeing how the price can change depending on your choice of turf. Another page is a comprehensive list of frequently asked questions. The contact page includes an online form, an email address, and phone numbers so you can get in contact with the company in the way that suits you.

There is no way of knowing which of these three companies is the best at installing artificial turf. But you probably have a clear idea in your mind about which company you would prefer to deal with. This is the power of website content.

IS WRITING WEBSITE CONTENT REALLY THE BEST USE OF YOUR TIME?

The problem is that many business owners simply don’t have the time to write their own website content. As a business owner yourself, you would know all too well the demands on your time, attention, and finances that come with running a business. It probably seems like a waste of money to hire someone to write content for your website when you could just as easily do it yourself. But which successful business owner has the time to write web content? The task gets shunted to the bottom of your ever-growing to-do list, never to be completed. Compounding this is the fact that writing website content can’t be a one-time task. We know that Google and other search engines prioritise websites that are frequently updated. No matter how good the content is on your website, if it hasn’t been touched in months or years, that’s going to negatively affect your site’s position in search engine results.

You obviously don’t want to incur unnecessary expenses or waste money, particularly at times like these when businesses are doing it tough. On the other hand, you don’t want your beautifully designed, expensive website to go to waste. Think back to the artificial turf example we looked at earlier. No matter how beautiful your website is, if it doesn’t contain the information that people want to read, those people will soon look elsewhere.

WEBSITE CONTENT & BLOG ARTICLE WRITING IS EASY TO OUTSOURCE

Website content writing is one of the easiest tasks to outsource, and it’s much less expensive than you’re probably imagining. Rather than berating yourself for never finding the time to write your own content, do what other successful business owners do and outsource tasks that can be completed efficiently and inexpensively by someone else – thereby freeing up your valuable time for other matters.

At GANZ Creative, we have a talented team of professional copywriters ready to create the ongoing website content you need to turn your business’s website into a raging success. With short turnaround times and affordable pricing, our professional copywriters can help you give your website visitors all the information they’re hungry for. From website copy detailing your products and services to ongoing blog posts ensuring a steady stream of fresh content on your website, the team of professional copywriters at GANZ Creative are ready to take your website to the next level.

WHY SHOULD YOU HIRE A PROFESSIONAL CONTENT WRITER?

ATTRACT NEW CUSTOMERS AND KEEP THEM!

Getting a potential customer to visit your website is only half the battle. Once a user is on your site, it is your website’s content that is going to keep them clicking through the various pages, absorbing the information, and finally prompting them to contact you, book an appointment with you, or purchase from you.

Once you’ve made that initial contact with a new customer, then you can let your products and services speak for themselves, aided by the excellent customer service your business provides. It is your website content that creates the bridge between someone performing a Google search to that person becoming your customer.

FOCUS ON THE TASKS YOU WOULD RATHER BE DOING!

As a successful business owner, you could easily write your own website content yourself. However, running a business involves knowing how best to allocate your limited time. Imagine you’ve got one free hour at the end of your working day. You could either meet with your team to discuss current projects and plan upcoming opportunities, or close your office door and write an article about the services your business provides. Which would be the best and most profitable use of your time and expertise?

When you outsource your website content to a team of professional copywriters, you free yourself to focus on more important tasks: those that require your specific skills and experience.

INCREASE YOUR GOOGLE RANKINGS WITH GREAT SEARCH ENGINE OPTIMISATION

We know now that Google and other search engines place more importance on websites that are updated regularly than those that have been created months ago and never changed. A search engine aims to always provide the most relevant and timely information for any search query, which is why regularly updated websites are prioritised over those that may contain outdated information. However, this is not the only consideration that Google makes when determining which websites should receive that coveted first place position.

Search engine optimisation (SEO) is a highly specialised field of copywriting. SEO specialists understand how to write website content that is informative and engaging for people, yet gives Google exactly what it’s looking for. This involves creating professional, error-free content that employs strategically placed keywords and proper use of headings, subheadings, image captions, and other work that goes on behind the scenes to tell Google exactly what the content is about. SEO practices are an exercise in finding the balance between optimising content and “keyword stuffing.” Google is quick to penalise websites that blatantly use too many keywords or use them in the wrong positions. These websites can swiftly drop their search engine position or fail to be listed at all.

Search engine optimisation best practices change regularly, and SEO specialists are constantly learning and researching to stay abreast of the latest developments. While you can undoubtedly write excellent website copy for your own company, it would take an SEO specialist to understand the optimal ways to ensure that your website climbs to first place in search engine results pages. When you choose to trust the team at GANZ Creative with your content writing tasks, you’ll have access to professional copywriters who make it their business to stay on top of the latest SEO techniques and best practices.

INCREASE YOUR CREDIBILITY AND MAXIMISE YOUR WEBSITE’S POTENTIAL

Think back to the artificial turf example we looked at earlier. Of the three local businesses that came up in your initial Google search, which one would appear to be the most credible and knowledgeable in their industry?

The more information you include on your website, the more credible and knowledgeable you and your business appear to be. When people know that they can visit your website to find the information they’re looking for, you will be seen as an expert in the industry. And when people know they can trust the information on your website, they feel confident that they can trust you and your business.

When you allow us to create your company’s website content, the team of professional copywriters at GANZ Creative will craft copy showcasing your business’s knowledge and experience – positioning you as industry leaders.